How To Choose Custom Signs for Your Business

How To Choose Custom Signs for Your Business

With the ever-growing competition in the business world, selecting the right custom signs for your establishment is crucial for standing out and attracting customers. At Kimberly Advertising LED & Signs in Houston, we understand the significance of eye-catching signage. When considering custom signs, defining your purpose, exploring different sign options, choosing the right materials, prioritizing brand consistency, collaborating with professional sign makers, assessing visibility and readability, and budget considerations are key factors to keep in mind. Trust our team at Kimberly Advertising LED & Signs to create bespoke signage solutions that elevate your brand and leave a lasting impression on your audience. Contact us today to transform your business with impactful custom signs!

Defining Your Purpose

Identifying Your Goals

With a plethora of custom signage options available, the first step in the selection process is to identify your goals clearly. Are you aiming to attract new customers to your storefront, provide directions inside your business, or simply enhance brand visibility? Defining the purpose of your custom signs will help in choosing the right type of signage to achieve your desired outcomes.

Understanding Your Target Audience

Defining your purpose will help in understanding your target audience better. By knowing the purpose of your custom signs and who you are trying to reach with them, you can tailor your signage to effectively communicate your message. Whether you are targeting a specific demographic, promoting a seasonal offer, or simply increasing foot traffic, aligning your custom signage with your target audience’s needs and preferences is crucial for success.

Understanding who your target audience is and what appeals to them can significantly impact the design and content of your custom signs. It is necessary to consider factors such as age, gender, location, and purchasing behavior when creating signage that resonates with your audience.

1. Define your purpose: Attract, guide, or enhance branding.
2. Explore outdoor and indoor sign options for variety.
3. Choose materials wisely for durability and aesthetics.
4. Prioritize brand consistency across all signage.
5. Collaborate with professional sign makers for quality results.
6. Assess visibility, readability, and budget considerations.

Exploring Custom Signage Options

Outdoor Signs

How To Choose Custom Signs for Your Business

Now, when it comes to outdoor custom signs, they play a crucial role as they are the face of your business. Options like channel letter signs, monument signs, or pylon signs can significantly enhance your visibility and draw in potential customers. It is important to choose materials that can withstand weather conditions while effectively showcasing your brand to passersby.

Indoor Signs

How To Choose Custom Signs for Your Business

Any well-designed business space benefits from the addition of interior custom signs. Invest in lobby signs, wall graphics, or floor decals to not only inform customers but also add a unique touch to your indoor environment. These indoor signs contribute to the overall ambiance of your space and help create a lasting impression on visitors.

Understanding the importance of both outdoor and indoor custom signs is imperative in creating a cohesive and impactful visual presence for your business. By utilizing a combination of outdoor and indoor signage, you can effectively attract, inform, and engage your target audience, ultimately enhancing your brand’s visibility and recognition.

Choosing the Right Materials

Metal Signs

How To Choose Custom Signs for Your Business

Any business looking for a sleek and modern aesthetic may consider metal signs. With their durability and professional appearance, metal signs are a popular choice for exterior signage. Whether you opt for aluminum, stainless steel, or brass, metal signs can withstand outdoor elements and give your business a polished look.

Acrylic Signs

How To Choose Custom Signs for Your Business

Materials play a crucial role in the design and functionality of custom signs. Acrylic signs are versatile, offering a clean and contemporary look that suits various business settings. This material is lightweight, making it easy to install while providing a high-end finish. Acrylic signs are perfect for creating a modern and sophisticated visual impact for your business.

PVC Signs

How To Choose Custom Signs for Your Business

On the other hand, PVC signs are a cost-effective option for businesses looking for durability and versatility. This material is lightweight, making it easy to install in indoor and outdoor settings. The weather-resistant properties of PVC make it ideal for long-lasting signage solutions that can withstand various environmental conditions.

Vinyl Signs

How To Choose Custom Signs for Your Business

Signs made from vinyl offer flexibility and creativity in design. Vinyl signs can be customized with vibrant colors and intricate details, making them perfect for indoor and outdoor applications. The versatility of vinyl allows for easy installation and maintenance, providing a cost-effective signage solution for businesses looking to make a statement.

Prioritizing Brand Consistency

Various considerations were discussed, prioritizing brand consistency is crucial when selecting custom signs for your business. One aspect to focus on is the color scheme.

Color Scheme

One vital factor to consider when choosing custom signs is the color scheme. The colors used in your signage should align with your brand’s color palette to maintain consistency across all marketing touchpoints. Consistent use of colors not only enhances brand recognition but also fosters a cohesive and professional look for your business.

Font Style

To ensure brand consistency, the font style used in your custom signs should reflect the tone and personality of your brand. Selecting the right font can convey your brand’s message effectively and enhance readability. It’s vital to choose a font that is easy to read from a distance and matches your brand’s overall aesthetic.

Plus, when selecting a font style for your custom signs, consider factors such as legibility, scalability, and versatility. The chosen font should be adaptable to different signage sizes and formats while maintaining brand consistency.

Logo Integration

For a cohesive brand identity, integrating your logo into your custom signs is paramount. Your logo is a visual representation of your brand and should be prominently featured in your signage to enhance brand visibility and recognition. Ensure that the size, placement, and color of your logo on the signs align with your brand guidelines to maintain consistency.

It is vital to position your logo strategically on the custom signs to maximize impact and reinforce brand association with your business. Whether it’s on outdoor signs, indoor graphics, or vehicle wraps, incorporating your logo effectively can strengthen your brand presence and create a lasting impression on customers.

Collaborating with Professional Sign Makers

Benefits of Working with Experts

Any successful collaboration with professional sign makers, such as Kimberly Advertising LED & Signs, brings forth a multitude of advantages. These experts are well-versed in the intricacies of custom signage creation, ensuring that your business receives top-notch designs tailored to your brand’s identity. Their experience and expertise enable them to guide you through the design, production, and installation process smoothly and efficiently, ultimately resulting in high-quality custom signs that elevate your brand’s visual presence.

Ensuring Quality Control

Collaborating with professional sign makers is vital for ensuring quality control throughout the entire signage creation process. These experts, like the team at Kimberly Advertising LED & Signs, have a keen eye for detail and uphold the highest standards of craftsmanship. Their attention to detail guarantees that each custom sign meets your specifications and aligns perfectly with your brand’s identity, resulting in impactful signage that leaves a lasting impression on your target audience.

Assessing Visibility and Readability

Font Size and Style

To ensure that your custom sign grabs attention and effectively communicates its message, it is important to carefully consider the font size and style. To enhance readability, choose a font size that is easily visible, especially from a distance. Additionally, select a font style that aligns with your brand identity and is legible for customers passing by.

Color Contrast

For instance, when selecting colors for your custom signage, consider the importance of color contrast in improving visibility and readability. High-contrast color combinations can make your sign stand out and be easily noticed, especially in outdoor settings. The right color contrast can also contribute to reinforcing your brand image and attracting potential customers.

When choosing colors for your custom signs, remember that certain colors can evoke different emotions and perceptions. For example, bold and vibrant colors like red and yellow can create a sense of urgency or excitement, while softer hues like blues and greens may promote calmness or trust. By understanding the psychology of color, you can strategically select hues that resonate with your target audience and effectively convey your brand message.

Lighting Considerations

For custom signs that are intended to be visible both day and night, lighting considerations play a crucial role in enhancing visibility and ensuring your message is easily read. Strategically placed lighting can make your signage standout in low-light conditions and create a captivating visual impact. Whether it’s LED illumination or external lighting fixtures, the right lighting can make a significant difference in increasing the effectiveness of your custom signs.

When incorporating lighting into your custom signs, consider the surrounding environment and the placement of your signage. Different lighting techniques, such as backlighting or spotlights, can be utilized to highlight specific elements of your sign and draw attention to key information. By harnessing the power of lighting, you can make your custom signs shine bright and leave a lasting impression on customers.


Choosing the appropriate size for your custom signs is vital in ensuring visibility and readability. A sign that is too small may go unnoticed, while a sign that is too large for its intended space can overwhelm viewers. Consider the viewing distance and angle from which your sign will be seen to determine the optimal size that will effectively convey your message to your target audience.

Budget Considerations

Setting a Budget

Not sure how to start setting a budget for your custom signage needs? It’s vital to first assess your financial parameters and establish a clear budget before exploring into the world of custom signs and graphics. Understanding how much you can allocate towards your signage project will help you make informed decisions and prevent any unexpected costs along the way.

Finding Cost-Effective Solutions

Considerations about finding cost-effective solutions for your custom signs are crucial in ensuring that you stay within budget while still achieving high-quality results. Understanding the difference in material costs, design complexities, and installation fees can help you make informed choices that align with your financial constraints without compromising on the visual impact of your signage.


Drawing together the key points discussed in this article, it is evident that selecting custom signs for your business is a crucial decision that can significantly impact your brand’s visibility and overall aesthetic. By defining your purpose, exploring signage options, choosing the right materials, prioritizing brand consistency, collaborating with professional sign makers, assessing visibility and readability, and considering budget constraints, you can ensure that your custom signs effectively represent your business.

With the guidance of experts like Kimberly Advertising LED & Signs, you can elevate your brand’s visual presence and create impactful signage solutions that help your business stand out in the competitive market.