As a business owner, you’re constantly weighing the pros and cons of investing in various marketing strategies. One crucial aspect of attracting customers is signage, and digital LED signs, in particular, can be a game-changer. But is the cost really worth the benefit? At Kimberly Advertising LED & Signs, we believe the answer is a resounding yes. With a digital LED sign, you can advertise sales, highlight products, promote goodwill within your community, and even advertise employment opportunities, making it an integral part of your multi-channel marketing campaign. In this post, we’ll explore the cost-benefit analysis of owning a digital LED sign and how it can take your business to the next level.
The Necessity of Signage for Businesses
While running a business, you wear many hats, from managing finances to handling customer relationships. Amidst all these responsibilities, it’s crucial to remember that signage plays a crucial role in attracting customers and driving sales.
Importance of letting customers know where to find you
One of the most significant advantages of signage is that it helps customers locate your business. Without a sign, potential customers might drive by or walk past your store without even knowing it exists. A sign serves as a beacon, guiding customers to your doorstep. In today’s competitive market, it’s more important than ever to make sure your business is visible and easily accessible.
In fact, a study by the International Sign Association found that 76% of consumers said they had entered a store or business they had never visited before based solely on its signage. This statistic highlights the importance of having a clear, attractive, and informative sign that grabs attention and invites customers in.
Limitations of static signs
Where static signs fall short is in their inability to convey dynamic information or adapt to changing circumstances. A static sign can only display a fixed message, which may become outdated or irrelevant over time. This limitation can lead to missed opportunities and a failure to engage with customers effectively.
A static sign can only say “Here I am,” but it can’t advertise sales, highlight products, or promote goodwill within the community. With a digital LED sign, you can do so much more. You can keep the content fresh, update it in real-time, and tailor it to your target audience.
A digital sign can be an integral part of your multi-channel marketing campaign, amplifying your advertising efforts and driving more sales. As Tyler Thuringer, County Fair Food Store, Watertown, SD, puts it, “I’d tell people who were considering [installing a digital sign] to just do it. The expense scares people, but it’s already worth it to us. It’s fun and easy to use.”
At Kimberly Advertising LED & Signs, we understand the importance of effective signage for businesses. Our team of experts can help you design and install a digital LED sign that meets your unique needs and budget. With our financing options and commitment to providing top-notch service, reliability, and support, you can trust that your investment will pay off in the long run. Contact us today to learn more about how a digital LED sign can benefit your business.
Benefits of Digital LED Signs
Effective Advertising Medium
Medium to large-sized businesses often struggle to find effective ways to advertise their products or services. A digital LED sign provides an ideal solution, allowing you to showcase your offerings in a visually appealing manner. With a digital sign, you can display high-quality images, videos, and messages that grab the attention of potential customers, making it an effective advertising medium.
Moreover, a digital LED sign enables you to update your content frequently, ensuring that your messaging remains fresh and relevant to your target audience. This flexibility is particularly useful for businesses that offer seasonal promotions, limited-time offers, or new product launches.
Dynamic Content Capabilities
For businesses looking to take their advertising to the next level, digital LED signs offer dynamic content capabilities that can be tailored to their specific needs. With a digital sign, you can display a wide range of content, including community messaging, product images, weather updates, and more.
Content is king when it comes to digital signage, and a digital LED sign provides the perfect platform to showcase your brand’s personality and creativity. By creating engaging, informative, and entertaining content, you can increase customer engagement, drive sales, and build brand loyalty.
Integration with Multi-Channel Marketing Campaigns
The key to a successful marketing campaign lies in its ability to integrate seamlessly across multiple channels. A digital LED sign can be an integral part of your multi-channel marketing strategy, amplifying your advertising efforts and driving results.
The integration of your digital sign with social media, email marketing, and other online platforms can help you reach a wider audience, increase brand awareness, and drive website traffic. Plus, by leveraging the power of digital signage, you can create a cohesive brand message that resonates with your target audience across all touchpoints.
By investing in a digital LED sign from Kimberly Advertising LED & Signs, a reputable signs company in Houston, you can unlock the full potential of your business and take your marketing efforts to new heights. With our expertise in LED signs Texas Houston, we can help you create a customized digital signage solution that meets your unique needs and budget.
Cost-Benefit Analysis
Not all investments are created equal, and when it comes to owning a digital LED sign, it’s imperative to weigh the costs against the benefits. As a business owner, you want to ensure that your investment will yield a positive return, and a digital LED sign can do just that.
Factors affecting the cost of a digital LED sign
When considering the cost of a digital LED sign, there are several factors to take into account. The cost of your sign is directly correlated with the sign you purchase, including its resolution, size, and structure. For example, a sign with a higher pixel pitch or resolution will cost more, but if that’s what you need to effectively communicate with your customers, then it’s justified.
Additionally, the size of your sign is also a significant factor. More square footage means a higher upfront cost. You’ll also need to consider the structure of your sign, whether it’s a custom design or a standard model. With Kimberly Advertising LED & Signs, you can work with our experts to determine the best options for your business and budget.
- Resolution: A higher pixel pitch or resolution will increase the cost of your sign.
- Size: Larger signs require more materials and installation costs, increasing the overall price.
- Structure: Custom sign structures can be more expensive than standard models.
After considering these factors, you can make an informed decision about the cost of your digital LED sign and how it fits into your overall marketing strategy.
Justifying the cost through increased sales and visibility
Sales are the lifeblood of any business, and a digital LED sign can help increase sales and visibility for your company. By advertising promotions, highlighting products, and promoting goodwill within your community, you can attract more customers and drive sales.
With a digital LED sign, you can keep your content fresh and engaging, showcasing community messaging, product images, weather updates, and more. This can help you stand out from the competition and attract attention from potential customers. As Tyler Thuringer, County Fair Food Store, Watertown, SD, notes, “It’s fun and easy to use… The expense scares people, but it’s already worth it to us.”
Analysis of businesses that have invested in digital LED signs shows that they have seen significant increases in sales. For example, Dave Kirkhuff, McDonald’s, St. Louis, MO, reported that the location with a Daktronics board outpaced the location without an LED sign by double digits, with 5-10% more product movement.
By investing in a digital LED sign from Kimberly Advertising LED & Signs, you can increase sales, visibility, and customer engagement, making it a worthwhile investment for your business.
Real-World Examples of Success
Your business can benefit from owning a digital LED sign, just like many others have. Here are some real-world examples of success:
Dairy Queen, Vienna, WV
The Dairy Queen in Vienna, West Virginia, is a perfect example of how a digital LED sign can increase sales and attract more customers. According to Tim LeFevre, the owner, “You can spend all the money you want on TV advertising or radio advertising, but there’s nothing better than at the point of sale. It’s based on impulse. People don’t know we have homemade ranch or some of the other food items. They’re on our menu, but it’s not out there for them to see.” By installing a digital LED sign, Dairy Queen was able to showcase their menu items and promotions, resulting in increased sales and customer engagement.
The digital sign has been a game-changer for Dairy Queen, allowing them to advertise their products and promotions in real-time. With a digital sign, they can update their content quickly and easily, ensuring that their customers are always informed about their latest offerings.
County Fair Food Store, Watertown, SD
For instance, County Fair Food Store in Watertown, South Dakota, was hesitant to invest in a digital LED sign at first, but after seven years of consideration, they finally took the plunge. According to Tyler Thuringer, the owner, “It’s fun and easy to use. We hesitated for seven years to do this. I’d tell people who were considering it to just do it. The expense scares people, but it’s already worth it to us.” By installing a digital LED sign, County Fair Food Store was able to increase sales and customer engagement, making it a worthwhile investment for their business.
County Fair Food Store’s digital sign has become an integral part of their marketing strategy, allowing them to promote their products and services to a wider audience. With a digital sign, they can update their content regularly, ensuring that their customers are always informed about their latest offerings.
For instance, County Fair Food Store uses their digital sign to promote their weekly sales and promotions, which has resulted in increased foot traffic and sales. They also use their sign to advertise their community events and sponsorships, which has helped to build brand awareness and customer loyalty.
McDonald’s, St. Louis, MO
The McDonald’s location in St. Louis, Missouri, is another example of how a digital LED sign can increase sales and customer engagement. According to Dave Kirkhuff, the owner, “Both stores saw fantastic increases in sales. However, the one with the Daktronics board outpaced the location without an LED sign by double digits-5-10% more product movement.” By installing a digital LED sign, McDonald’s was able to increase sales and customer engagement, making it a worthwhile investment for their business.
County officials have taken notice of the success of McDonald’s digital sign, and are now considering installing digital signs in other locations throughout the county. The digital sign has become a valuable tool for McDonald’s, allowing them to promote their products and services to a wider audience.
By working with a reputable sign company like Kimberly Advertising LED & Signs, you can create a digital LED sign that meets your business needs and budget. With their expertise in LED signs Texas Houston, you can trust that your sign will be designed and installed to perfection. As a signs company in Houston, Kimberly Advertising LED & Signs has the knowledge and experience to help you create a digital sign that drives results for your business.
Financing Options for Digital LED Signs
Despite the initial investment required for a digital LED sign, there are various financing options available to make it more accessible and affordable for your business. The cost of owning a digital LED sign can be justified by the numerous benefits it brings to your business.
Daktronics Financing Solutions
Financing your digital LED sign through Daktronics can provide you with flexible payment options that fit your business needs. They offer customized financing plans that can help you spread the cost of your sign over time, making it more manageable for your budget. With Daktronics financing solutions, you can focus on using your digital LED sign to drive sales and growth for your business, rather than worrying about the upfront cost.
Additionally, Daktronics provides financing options for both small and large businesses, so whether you’re looking for a low-resolution sign or a high-resolution display, they have a financing solution that can work for you.
Including Sign Payments in Existing Advertising Budgets
To make the cost of owning a digital LED sign even more manageable, consider including your sign payments in your existing advertising budget. Since a digital LED sign is an effective advertising medium that can bring in customers at the point of sale, you may be able to reduce your spending on other advertising channels and allocate those funds towards your lease payment.
It’s crucial to note that a digital LED sign is a long-term investment that can provide a significant return on investment (ROI) for your business. By including sign payments in your existing advertising budget, you can ensure that you’re getting the most out of your advertising spend and driving growth for your business.
If you’re considering investing in a digital LED sign for your business in Texas, Houston, look no further than Kimberly Advertising LED & Signs, a leading signs company in Houston that offers high-quality LED signs and expert installation services. With their help, you can create an eye-catching digital display that drives sales and growth for your business.
Quality and Reliability of Digital LED Signs
For any business owner, investing in a digital LED sign is a significant decision. You want to ensure that your sign will last for years to come, providing high-quality displays that effectively communicate with your customers. At Kimberly Advertising LED & Signs, we understand the importance of quality and reliability in digital LED signs.
Daktronics’ Commitment to Service and Support
Quality is at the core of Kimberly Advertising LED & Signs commitment to its customers. As Kimberly Advertising LED & Signs “Our commitment is to support the product for at least 10 years, and that includes parts even during the supply chain difficulties of today.” This commitment to service and support ensures that your digital LED sign will continue to function optimally for years to come.
With Kimberly Advertising LED & Signs, you can expect exceptional reliability and performance from your digital sign. Their signs are built to last, with a focus on providing high-quality displays that resist degradation over time. This means that your sign will continue to look amazing, even after years of use.
Image Quality and Durability Over Time
One of the key advantages of Kimberly Advertising LED & Signs is their exceptional image quality. Unlike other signs that may degrade over time. Signs are designed to maintain their high-quality displays for years to come. This means that your messages, images, and videos will continue to look crisp and clear, even after extended periods of use.
Durability is also a critical factor in the quality of Kimberly Advertising LED & Signs. A sign that can withstand the elements and resist wear and tear will continue to provide effective communication with your customers. Signs are built to withstand the rigors of outdoor use, ensuring that your message will continue to reach your audience, even in harsh weather conditions.
By choosing a digital LED sign from Kimberly Advertising LED & Signs, you can trust that you’re getting a high-quality product that will provide years of reliable service. Whether you’re looking to attract new customers, promote your brand, or simply communicate with your audience, a digital LED sign from Kimberly Advertising LED & Signs is an investment that will pay off for years to come.
Conclusion
Upon reflecting on the cost-benefit analysis of owning a digital LED sign, it’s clear that the benefits far outweigh the costs. As a business owner, you understand the importance of driving foot traffic and increasing sales. With a digital LED sign from Kimberly Advertising LED & Signs, you can do just that. By investing in a high-quality sign, you’re not only identifying your business location but also creating an effective advertising medium that can promote sales, highlight products, and even advertise employment opportunities.
At Kimberly Advertising LED & Signs, we understand that the cost of a digital LED sign can be a significant investment. However, with our financing options and commitment to providing customers with service, reliability, and unequaled support, you can rest assured that your investment will pay off in the long run. As a leading signs company in Houston, we’re dedicated to helping you amplify your advertising efforts and take your business to the next level. So why wait? Contact us today to learn more about how a digital LED sign can benefit your business and take the first step towards increasing your sales and revenue.